This award-winning entry to the AIA 2012 IDEAS competition takes a playful approach to the problem of a lethargic public. It capitalizes on a captive audience, bus riders as they wait at a stop, using music and visual imagery to encourage interaction with its digital interface. Its structure and cladding allow it to be light and flexible enough to move from site to site, but rigid enough to support itself; its skin further doubles as a source of financing, displaying imagery when funded via corporate partnerships.